www.ShoestringMarketingKit.com Jessica Swanson, “The Shoestring Marketer,” and free marketing expert discusses 10 common myths that exist about marketing. Did you know that 95% of all businesses failures are caused by the simple fact that the business spends more than it makes? In addition, it goes without saying that in our current economic conditions, business owners need to be more careful about their spending than ever before. But, here’s the great news there are proven ways to build your business without spending a dime. In fact, there are hundreds of marketing strategies that you can tap into immediately to realize massive results! But, beware! What you need to realize is that you are embarking on a journey that goes against much of what you have heard about traditional marketing. 10 Common Marketing Myths 1. You need to spend money to make money. Nonsense! In order to succeed in the world of business, Shoestring Marketers must invest time, energy and creativity. But, they do NOT need to spend money. 2. You need to possess a degree in marketing to succeed. Shoestring marketers do not necessarily have marketing degrees, college degrees or even high school degrees. All it takes to succeed is passion and perserverence. 3. Your marketing ends once you have made the sale. Shoestring marketers understand that the absolute best marketing occurs with existing customers. Research clearly suggests that your current customers are 10x more likely to purchase from you again and …

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www.ShoestringMarketingKit.com Jessica Swanson, “The Shoestring Marketer” and free marketing expert discusses why you need to give away free information. One of the most important mottos in today’s marketing world is Relationships first, sales second. Unfortunately, too many small business owners believe that if they simply put up a website, the sales will follow. This could not be further from the truth! Now more than ever, propects and potential clients want to establish a relationship with those who they do business with. They aren’t interested in merely being “sold.” As marketers, it is our job to establish this relationship with our clients and customers. One of the most effective ways to develop this relationship is by offering free information and resources to your customers. This allows them to get to know you and your business. Of course, the more they know you and trust you, the better chance you have of moving into a business relationship. There are dozens of ways for you to give away free information. Here is a list of some of my all-time favorites: 1) Write a short, downloadable e-book 2) Write a special report 3) Record an audio class 4) Record a webinar 5) Offer free consultations 6) Offer free trial memberships 7) Record a CD Make a DVD 9) Host a Live Webinar/Teleseminar 10) Host a free, local seminar Obviously, the possibilities are endless. However, if you understand that offering your clients value and free resources help establish a solid …

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