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www.ShoestringMarketingKit.com Jessica Swanson, “The Shoestring Marketer” and free marketing expert discusses why you need to become an expert in your industry. One of the threads that ties successful individuals together is the fact that they are considered experts in their particular field. They exude leadership qualities that naturally attract a base of loyal followers. Unfortunately, this concept escapes many individuals who are desperate for success. They feel that they either dont have an area of expertise, they dont have the right qualifications, or they dont possess a formal degree in order to lead a group of people. The interesting fact is that all experts, at one time or another, simply decided that they were an expert. It really is that simple. Muhammad Ali, declared himself The Greatest, over and over again until he was perceived as the greatest fighter in the world. He didnt wait until he had won a certain amount of fights, instead he proclaimed that he was The Greatest and went on to prove this fact. I was a writer marketing my book over the internet. I had very little money and needed to find ways to tap into no-cost marketing strategies. I soon discovered that there were very few products, resources or programs to teach me how to accomplish this. So, I took it upon myself to learn how to market my book for free. I researched as much as I could from a variety of sources about free marketing. After learning about free marketing and applying free marketing …

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In this episode of GopherHaul we discuss winter lawn care business marketing ideas. Hello everyone and welcome to Gopherhaul! If you haven’t started your business yet, what are you waiting for. If you don’t start your business this year, you’ll be at least 1 year older when you do so get started today! GopherHaul is a show for entrepreneurs and new business owners. In it we discuss business tips and tricks we have learned over the years and share with you some real world experiences on how to help your lawn care business or any other business grow. In this episode we will be talking about: – GopherHaul reaches a quarter million viewers. – If you want a free customized animated banner just jump onto our forum and introduce yourself! www.gophergraphics.com – I added a section on the lawn care business forum called Help me bid this job. Since the last episode we have helped a lawn care business owner land a 00 job. Read more about that job here www.gophergraphics.com – Are you looking for a great way to promote your lawn care business this winter? Here is a flyer to promote your lawn care business toy drive for the holidays. Offering to run a toy drive really positions your business as one who cares about your community. It’s a great way to show your community that you care as well as gain you some valuable media attention. Make sure you let the local media know you are running a toy drive to collect toys for children in need. www.gophergraphics.com – I have two sets of …

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www.ShoestringMarketingKit.com Jessica Swanson, “The Shoestring Marketer” and free marketing expert discusses why you need to give away free information. One of the most important mottos in today’s marketing world is Relationships first, sales second. Unfortunately, too many small business owners believe that if they simply put up a website, the sales will follow. This could not be further from the truth! Now more than ever, propects and potential clients want to establish a relationship with those who they do business with. They aren’t interested in merely being “sold.” As marketers, it is our job to establish this relationship with our clients and customers. One of the most effective ways to develop this relationship is by offering free information and resources to your customers. This allows them to get to know you and your business. Of course, the more they know you and trust you, the better chance you have of moving into a business relationship. There are dozens of ways for you to give away free information. Here is a list of some of my all-time favorites: 1) Write a short, downloadable e-book 2) Write a special report 3) Record an audio class 4) Record a webinar 5) Offer free consultations 6) Offer free trial memberships 7) Record a CD Make a DVD 9) Host a Live Webinar/Teleseminar 10) Host a free, local seminar Obviously, the possibilities are endless. However, if you understand that offering your clients value and free resources help establish a solid …

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