Marketing Tip: Give Away Free Information

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Posted on10 July 2010. Tags: advertising, expert, free, internet, jessica, low-cost, marketing, no-cost, shoestring, Strategies, swanson, tips"

www.ShoestringMarketingKit.com Jessica Swanson, “The Shoestring Marketer” and free marketing expert discusses why you need to give away free information. One of the most important mottos in today’s marketing world is Relationships first, sales second. Unfortunately, too many small business owners believe that if they simply put up a website, the sales will follow. This could not be further from the truth! Now more than ever, propects and potential clients want to establish a relationship with those who they do business with. They aren’t interested in merely being “sold.” As marketers, it is our job to establish this relationship with our clients and customers. One of the most effective ways to develop this relationship is by offering free information and resources to your customers. This allows them to get to know you and your business. Of course, the more they know you and trust you, the better chance you have of moving into a business relationship. There are dozens of ways for you to give away free information. Here is a list of some of my all-time favorites: 1) Write a short, downloadable e-book 2) Write a special report 3) Record an audio class 4) Record a webinar 5) Offer free consultations 6) Offer free trial memberships 7) Record a CD Make a DVD 9) Host a Live Webinar/Teleseminar 10) Host a free, local seminar Obviously, the possibilities are endless. However, if you understand that offering your clients value and free resources help establish a solid …

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5 Responses to “Marketing Tip: Give Away Free Information”

vashikaneji says:

February 16, 2009 at 11:24 am

I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.

thanks for sharing good stuff man
Cameroncsadf says:

February 16, 2009 at 5:41 pm

I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.

that is very awesome i love this
Rebeccazxasd says:

February 19, 2009 at 7:02 am

I enjoyed your video, If you need help getting your video exposed i use a service at Tubeviews . Net They offer views, ratings, and comments. They helped my video get ranked on the first page

cool
BrittPhillips says:

December 23, 2009 at 12:52 pm

Local offline advertising is often overlooked as a great form of effective promotion for any business. I’ve used this method with great results many times over the years. If you’re looking for a free way to advertise your business to 10,000 people locally, this may be what you’re lookng for.

I also love the fact that every time I’ve used this method I’ve made sevral hundred in a few days PLUS got my own ad(s) out to 10,000 local people for FREE!

GuaranteedWayToMakeMoney [dot] com
PolkaDotz1013 says:

March 4, 2010 at 3:29 am

go up to your URL bar, put a Q between the words you and tube and then press enter or click go”