www.ShoestringMarketingKit.com Jessica Swanson, “The Shoestring Marketer” and free marketing expert discusses why you need to become an expert in your industry. One of the threads that ties successful individuals together is the fact that they are considered experts in their particular field. They exude leadership qualities that naturally attract a base of loyal followers. Unfortunately, this concept escapes many individuals who are desperate for success. They feel that they either dont have an area of expertise, they dont have the right qualifications, or they dont possess a formal degree in order to lead a group of people. The interesting fact is that all experts, at one time or another, simply decided that they were an expert. It really is that simple. Muhammad Ali, declared himself The Greatest, over and over again until he was perceived as the greatest fighter in the world. He didnt wait until he had won a certain amount of fights, instead he proclaimed that he was The Greatest and went on to prove this fact. I was a writer marketing my book over the internet. I had very little money and needed to find ways to tap into no-cost marketing strategies. I soon discovered that there were very few products, resources or programs to teach me how to accomplish this. So, I took it upon myself to learn how to market my book for free. I researched as much as I could from a variety of sources about free marketing. After learning about free marketing and applying free marketing …