If you have considered hiring a ghostwriter, you probably already have your SEO and article marketing campaign planned out. You already know how article marketing can benefit your company and continue to drive traffic to your business for years to come. The next step is to choose a writer who understands the importance of SEO article marketing so that you can trust them and depend on them to provide quality work.
It is not an easy task to find writers with the type of experience that you seek. Many companies will select a random freelance writer without checking the experience level. There are millions of freelance writers and SEO writing companies out there, both local and international. You have plenty to choose from, so take the necessary time to make the right decision the first time.
So, how do you choose a ghostwriter? What should you look for that will let you know how satisfied you will be with the writer’s work? If you make the wrong decision the first time, you could end up paying out even more money to get it right. You can keep a few pointers in mind when making your choice and save yourself a lot of time and heartache in the future, as well as a great deal of money.
Find Experience Close to Home
Many people are tempted to outsource to other countries for their SEO content writing. You might be amazed at the prices that some of these foreign writers charge, but the truth is that you will get exactly what you pay for. Many times, these ghostwriters are not writers at all. In fact, you may be lucky if they have even a minor grasp on the English language. Even if you do manage to find some English speakers, they will struggled with the ability to write conversational pieces that will seem natural and informative to your readers. You can even run into this problem with other English-speaking countries. It will be obvious to your readers that your writers are not Americans, and therefore do not entirely understand the needs of the American consumer. American writers will be able to reach your American customers on the same level.
Your next step is to ensure that your writers actually have some writing experience. You can request writing samples, which will give you an idea of the skill level involved with your chosen writer. Whether you choose an SEO company or a freelance writer, it is important to check the quality and skill level of your writers before hiring. Most professional ghostwriters will be glad to provide samples before you can even ask.
When you receive the writing samples, you can see the writer’s grasp on the English language. Every writer will have a unique style, which may or may not work for your needs. An SEO company will often present you with several different samples from one writer so that you can familiarize yourself with the tone and voice. After you have seen the writing samples, you can make your choice.
Importance of Writing Samples
Many companies will hire a ghostwriter before ever seeing samples of his or her writing, or a decision may be made without much thought put into the style and voice of the samples that were provided. You might find that the research and development of the subject matter is wonderful while the format doesn’t at all fit your needs. If you assume immediately that the ghostwriter knows exactly what you want and need, you could end up paying a great deal of money for articles that don’t quite reach the depths that you had hoped.
Imagine a client that would like to see a ten part series on wedding planning. She looks over the samples that were provided by a ghostwriter. When compared to other samples the client has seen, this ghostwriter has provided the best work. The client hires the SEO writing company and sends out the assignment. Meanwhile, the ghostwriter does as much research as possible on wedding planning, but never quite hits the right tone that the client expected.
A lot of time and money could be saved if the client had taken the time to clarify the direction and tone that would be appropriate. The client will certainly take a different approach the next time, but money has already been lost on the first round of writing. Next time, the ghostwriter’s samples will be closely scrutinized, and the client will probably see immediately that the style is not right for the project. If this is the case, the SEO company can provide samples from other writers until the client finds the exact voice that she is seeking. It is also a good idea for the client to point out which sample appealed to her the most, because that will provide even more direction to the writer.
When you are looking over the articles that are provided to you for review, you should take note of several things. You want to verify that the writers have a grasp on grammar, spelling, sentence structure, voice and tone, informative value, power sentences, and a conversational quality. If the writer can inject person experience, there may be even more power to the writing.
If you like the articles but you still aren’t sure how to direct the writers, you can provide some samples that you like to the company or the ghostwriter. With a reference point, the ghostwriter can be sure to give you the style and voice that you desire.
You shouldn’t try to choose a ghostwriter without really examining the portfolio. With many companies, you can find samples online. If not, don’t hesitate to request samples until you find exactly what you’re looking for.
Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.
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